Membership Benefits: Profit from Your Appearance

Membership Benefit #1 – A Web Page Optimized

To Promote Your Business 

You may think that since you already have web site, you cannot benefit from having a DivorceInteractive.com web page.  Think again!

• Your web page gives us an opportunity to provide feedback to you on the effectiveness of your articles.

• Your web page gives us the opportunity to place links to your information on other divorce-related sites, one of the most common methods people use to find sites on the web.

• Your web page enables us to consolidate links to your articles, workshops, “Divorce Talk” radio appearances (www.divorceinteractive.com/consumer/divorcetalk.asp), other site-related events, and a personal photo, making it easy for visitors to get to know you.

• There is no cost for building a web page, no charge for making reasonable changes and no charge for hosting the page.

• You don’t have to do any work or know anything about web design.  Your web page can be created in 24-48 hours.  For samples of our work, see www.divorceinteractive.com/neumann.asp, www.divorceinteractive.com/style.asp, or www.divorceinteractive.com/page.asp.  

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Membership Benefit #2 – Your Business is Featured On

Your Own Hometown Version of the Site  

DivorceInteractive.com is built around a dynamic database and rearranges itself geographically by telephone area code. Since there are about 300 telephone area codes, there are potentially 300 versions of the site, including one associated with your own area. 

Visitors to DivorceInteractive.com from your area immediately see information keyed to your area, including articles written by you.  This gives your business immediate recognition and attention in your own hometown version of the site.  Articles are prominently displayed, and local information is not lost or buried in a sea of irrelevant, conflicting or otherwise confusing text.

When visitors from your area enter the site, you, a divorce professional in their hometown, are there to greet them.  They immediately see your articles, and your articles are linked to your web page, which contains your picture, links to all the articles you have published on the site, audio links to your “Divorce Talk” (our internet radio program) appearances, links to our calendars on which we have posted your workshops, etc.  By the time they are done perusing this information, they have gotten to know you quite well.

We know of no other divorce-related site that is specifically structured to make immediate contact between potential clients and divorce professionals in their hometowns.  

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Membership Benefit #3 – Opportunity to be a

Featured Expert on a Radio Program  

DivorceInteractive.com offers many opportunities to help visitors perceive of you as an expert in your field.  These can help open doors that would otherwise be closed, increase your credibility with prospective clients and the media, lead to outside speaking and writing opportunities, help attract new clients and build relationships with centers of influence. 

One such opportunity is the ability to appear as a featured guest on “Divorce Talk,” our internet radio program.  DivorceInteractive.com is the only divorce site on the web that offers this benefit.  DivorceInteractive.com also archives your appearances, so that visitors to the site are always able to listen to them.  In addition, we place links to your programs on your personal web page and provide you with CD’s for marketing and third party distribution. 

Here are a couple of things you can do to benefit from your appearances on the program: 

• Provide us with contact information for professionals, media contacts or organizations to which you would like us to send pre-program publicity.

• Place information about your appearances in your own newsletter, web site, CV, etc.  

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Membership Benefit #4 – Opportunities to Help Establish

Yourself as an Expert in Your Field 

DivorceInteractive.com offers many opportunities to help visitors perceive of you as an expert in your field.  These can help open doors that would otherwise be closed, increase your credibility with prospective clients and the media, lead to outside speaking and writing opportunities and help attract new clients and centers of influence.  They include the following: 

• Opportunity to be a featured guest on “Divorce Talk.”

• Opportunities to interview authors of recently published books and other prominent divorce professionals. 

• Opportunity to publish an unlimited number of prominently-displayed articles on the site.  Reprint masters of your articles for framing and third party distribution.

• Media attention through press releases and referrals to media inquiries.

• Promotion of your activities, publications or awards in Divorce Interactive News, on our ticker tape or elsewhere as appropriate.

• Opportunities to promote your workshops and speaking engagements in our calendars of events.

• Speaking opportunities to support groups and professional and business organizations through participation in our Speakers Bureau.

• Promotion of your practice at events at which we directly participate.

• Opportunity to host your own chat room on our site.

• Opportunity to host your own “Ask the Expert” column (this is an “exclusive” in your geographical area and    involves an additional charge). 

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Membership Benefit #5 – Opportunity to Establish Yourself as a Published Author 

One of the many benefits of membership in DivorceInteractive.com is the ability to publish an unlimited number of articles on the site.  Your articles can help establish you as a writer in your discipline, lead to other writing engagements and can also be useful for attracting new clients.  Without a publication history, it is often difficult to get the attention of newspapers, magazines or book publishers.  Building a library of publications can potentially open doors for you. 

In addition to publishing your articles, DivorceInteractive.com provides: 

• Advice on “good” topics.

• Editing assistance to help make your articles as effective as possible.

• Feedback on the attention your articles receive on the site.

• Opportunities to re-publish your articles on other places on the internet.

• Reprint masters to frame or use for prospective clients and networking partners.

• Aggregation of your articles with other information by or about yourself on your web page, to help visitors     learn as much as possible about you in a single visit. 

DivorceInteractive.com can also highlight your book in its “Book of the Month” section. 

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Membership Benefit #6 – On- and Off-line Publicity  

DivorceInteractive.com publicizes your participation in site-related events (e.g. Divorce Forums, Chat Rooms and Online Events, “Divorce Talk”) in our Ticker Tape, Newsletter, Calendars of Events, and our content and radio program schedule pages, where appropriate.   

We also publicizes site-related events and workshop participations off-line, where appropriate.  Our offline activities include: 

• Press releases promoting your membership in DivorceInteractive.com as a public service.

• Press releases relating to your appearances in “Divorce Talk.”

• Distribution of your materials (articles, CD’s, press releases, etc.) at programs at which we directly participate.

• Identification and assistance with local speaking opportunities.

• Article reprint masters and CD’s for third party distribution.

• Media refe rrals. 

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Membership Benefit #7 – Speaking Opportunities 

One of the major activities of DivorceInteractive.com is to develop relationships with business or professional organizations and support groups, a byproduct of which is the ability to provide speaking opportunities for Members through our Speakers Bureau.  Speaking opportunities are hosted at an organization’s normal speaking location and sometimes in Member offices, to promote networking. 

In addition, DivorceInteractive.com frequently gets review copies of books (in one case a movie) and uses these to set up telephone or “Divorce Talk” interviews with interested Members.  “Divorce Talk” interviews are archived on the site for post-program listening by future visitors.  This provides great longevity to individual programs. 

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Membership Benefit #8 – Networking Opportunities 

DivorceInteractive.com was conceived to promote networking.  Networking is believed to be the most valuable and effective form of marketing and can lead to referrals, lead-sharing and cross-disciplinary insights.  One of the goals of DivorceInteractive.com is to help develop local networking communities for Members.  

Here are some examples of DivorceInteractive.com activities that were designed to help build networking relationships: 

• Opportunities to participate in outside networking events.

• Speaking opportunities at business and professional organizations.

• Opportunity to connect with other professionals by writing or responding to thought-provoking or state-of-the-art articles on the Professional side of the site.  [DivorceInteractive.com is the only general divorce site with a professional side!]

• Opportunity to participate in professional events hosted on the site.

• Opportunity to participate in the Professional Discussion Forum.

• Opportunity to host DivorceInteractive.com networking events in your office.

• Invitations to potential networking partners to attend networking events.

• Sponsorship of “happy hours” at networking events.

• Organization of the site to help you easily identify potential networking partners in your area. 

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Membership Benefit #9 – Marketing Tools & Ideas 

You can make best use of your membership in DivorceInteractive.com by taking a proactive approach to the marketing materials provided.  For example, the article reprint masters and program CD’s can be very powerful marketing tools.  Articles and CD”s displayed in your office or waiting room or handed out to prospective clients and centers of influence can be extremely valuable.

In addition, with more and more people relying on the web for information, having a web address, especially one containing the word “divorce” is a valuable asset and should be included in your brochures, business cards, letterhead, advertisements, publications and any other appropriate places.  Your web page can also be an extremely valuable place to refer people who are interested in learning more about you.  Use of your web page in this fashion should not be ignored.  The same applies to your personal chat room, should you decide to host one. 

When you join DivorceInteractive.com, you receive a copy of our Member Marketing Manual.  This manual is filled with valuable information to help you make best use of your membership.  The Professional side of DivorceInteractive.com also contains a series of articles with helpful marketing ideas.  On a direct communication level, we are also able to help you choose subjects for your articles, identify articles that work best for you, experiment with new ideas and advise you when you receive inquiries from prospective clients. 

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Membership Benefit #10 – Opportunity to Host Your Own Chat Room  

One of the benefits of membership in DivorceInteractive.com is the ability to host your own Chat Room.  You can do this on a regular basis or reserve a “meeting room” on an irregular for single events.  There is currently no charge for use of meeting rooms, and future charges will be imposed only if we begin to exceed our available bandwidth or server memory.   

One potential value of getting involved in a Chat Room is that you can use your participation to better connect with prospective clients.  For example, as with other content we aggregate on your web page, a prospective client who finds you through the “yellow pages” might get to know you better by participating or listening in on your Chat Room.  You can also tell prospective clients about your Chat Room at their initial consultations or mention your participation in your  “yellow pages” ad.  This can also increase your credibility with prospective clients.  

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Membership Benefit #11 – Opportunity to Host an “Ask the Expert”

Column in Your Geographical Area 

Hosting an “Ask the Expert” column is an optional membership benefit.  If you think you might be interested, you should let us know immediately, as these columns are exclusives in each divorce discipline, in each geographical area.  “Ask the Expert” columns draw additional attention to you by visitors to the site and increase the likelihood you will be contacted by prospective clients.  If you decide to host such a column, you will need to seed the column with Q&A’s and keep the content fresh.  This will make your column a feature that visitors repeatedly look for when they visit the site and that they refer to friends, relatives and acquaintances going through divorce. 

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Membership Benefit #12 – Feedback and Support

Our lines are always open, and we always want to talk with you.  We are constantly learning and open to new ideas.  We have many years of marketing experience and are very much aware that our job is to help you get business.  We take our job seriously and can work with you to help you make the most of your membership.